Sunday, October 19, 2008

Mass media

Greetings!
In today's post, I will talk about the impact Mass media has on us.
Mass media plays a large role in today's society. Charles Wright identifies four media functions, and they are surveillance, correlation, cultural transmission and entertainment.

The first function and probably the most important of all is surveillance. Mass media acts in a way in which it provides us with worldwide information as well as information that is within one's own country. It gives us fast updates about what is going on around us. Hence, in a way mass media actually make our world a smaller place to live in as information gets disseminate around very quickly.

Yesterday, I went to catch a movie entitled "Eagle eye". It depicts a very negative image of the technology that we used in our daily lives. In the movie, the two main characters were being ordered to do a series of increasingly dangerous situations. They were being threatened by a mysterious woman whom uses phone calls to communicate with them. Using the technology of everyday life, this mysterious woman track and control their every move.

Before watching this show, I have not realized how much technology has impact our lives. The amount is so great that if someone has caught hold of the main source of technology, he or she will be able to take over the world by having everybody's movement being track every second. This displays a very scary image of how much of technology in the form our mobile phones, electronic display boards and machines that each of us uses everyday.

Just like technology, mass media has influenced us in many ways. Our cultural beliefs and perceptions have been shaped by it. Unconsciously, our behavior and every moves have already been manipulated to suit what the media has "taught us". This is similar to how the movie has depicted how much we depend on technology and when technology is suddenly used to turn against us, how helpless we actually will become. Little did we know that, mass media has the same effect on us. If we were to walk out of our house, wearing clothes that the media has portrayed us a no-no, talk in a different manner, or argue a view which everybody feels is the norm or ideal, we would definitely gain a lot of unwanted gaze from others and negative comments. By behaving in this manner, we would also not be comfortable. Hence, in a way, the media has made us follow whatever it has taught us and when we try to be different, we feel out of place. Have you all experienced this feeling when trying to be different from the rest?